What is a 32 Ounce Beer Called?

A 32 ounce beer is commonly referred to as a “crowler.” Originating as a portmanteau of “can” and “growler,” the crowler is a sizable, one-use container that has become increasingly popular in craft breweries and beer bars for its ability to keep beer fresh and carbonated.

This blog post will explore the concept of the crowler, its emergence in the beer industry, its advantages over traditional beer containers, and how it has influenced beer culture and consumer behavior. Whether you’re a craft beer aficionado, a brewery owner, or someone curious about the latest trends in beer packaging, this comprehensive guide will provide you with a deeper understanding of the crowler and its place in the contemporary beer scene.

The Crowler: A Modern Innovation in Beer Packaging

The crowler represents a significant innovation in the way beer is packaged, stored, and enjoyed, combining the best elements of traditional growlers and cans.

The Birth of the Crowler

The crowler was introduced in the early 2010s as a collaborative effort between Oskar Blues Brewery and the Ball Corporation. It was designed to offer an alternative to glass growlers, which while reusable, have limitations in terms of freshness, light protection, and portability.

Crowler vs. Growler

While the traditional growler is a 64-ounce glass jug, the crowler is a 32-ounce aluminum can. The crowler’s aluminum construction offers superior protection from light and oxygen, two factors that can significantly impact the quality and shelf life of beer.

The Advantages of Crowlers

Crowlers have gained popularity for several compelling reasons, offering benefits to both consumers and breweries.

1. Freshness and Preservation: The airtight seal of a crowler helps preserve the beer’s carbonation and prevents oxidation, keeping the beer fresher for longer compared to growlers.
2. Portability and Convenience: Crowlers are lightweight, unbreakable, and easy to transport, making them ideal for outdoor activities, travel, and places where glass is prohibited.
3. Sustainability: While not reusable like glass growlers, aluminum crowlers are recyclable, offering an environmentally friendly option for beer packaging.

The Role of Crowlers in the Craft Beer Movement

The introduction of the crowler has had a significant impact on the craft beer industry, reflecting and contributing to the industry’s growth and evolution.

1. Accessibility to Craft Beer: Crowlers have made it easier for consumers to take home fresh, draft beer from their favorite breweries, including limited releases and small-batch brews.
2. Marketing and Branding: The larger surface area of crowlers provides ample space for creative and eye-catching designs, allowing breweries to strengthen their branding and stand out in a competitive market.
3. Consumer Experience: Offering crowlers allows breweries to provide a unique and convenient experience to their customers, fostering loyalty and encouraging the exploration of different beer styles.

Choosing and Enjoying Beer from a Crowler

To make the most of your crowler experience, consider the following tips:

1. Storage: Store your crowler in a cool, dark place and consume it within a few weeks of purchase to enjoy the beer at its freshest.
2. Opening and Serving: Once opened, a crowler should be consumed in one sitting, as the beer will start to lose its carbonation and quality once exposed to air.
3. Recycling: After enjoying your beer, remember to recycle the aluminum can, contributing to the sustainability efforts of the craft beer community.

The Crowler: Revolutionizing Beer Enjoyment

In conclusion, the 32 ounce crowler has redefined how craft beer is packaged, stored, and enjoyed. Its emergence reflects the innovative spirit of the craft beer industry and its commitment to providing quality and convenience to beer lovers. Whether you’re savoring a limited-edition brew, enjoying a picnic with friends, or simply exploring the diverse world of craft beer, the crowler offers a modern and practical way to enjoy your favorite beers. Here’s to the crowler, a testament to the craft of beer and the art of enjoyment, ensuring that each sip is as fresh and delightful as intended!